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The “age-old, old-age” disconnect in advertising.
Here’s an interesting statistic: Consulting firm McKinsey & Co. projects that by 2010, half of all consumer spending in the United States will be generated by people age 50 or older. It’s a...
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Adult Children Today: Dependency Redefined
Those of us with children who are recent college graduates might wonder if we’re the only ones continuing to support them financially in a big way. It turns out, we’re far from alone. In fact, a recent...
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Boston Consulting Group predicts “the end of consumer marketing as we have...
Boston Consulting Group recently conducted a survey of American consumers to see how their spending habits and approach to brands differs by age group. The results give us a quantifiable measure of the...
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Boomers and Millennials: Destined always to be different … or on the same...
When it comes to advertising, it turns out that the Baby Boomer generation sees things quite a bit differently than the Millennial generation. In fact, based on neuromarketing research conducted last...
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Are young marketers now the “smartest people in the room”?
Deanie Elsner Recently I read about some interesting remarks made by Deanie Elsner, who is the former executive vice president and chief marketing officer of Kraft Foods. Ms. Elsner made them as the...
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What’s in a name? When it comes to senior living communities – plenty.
For those of us “of a certain age,” it seems hard to believe that within five years, most of the Baby Boomer generation will be of retirement age. … This also means that millions of people will be...
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